Finding Prospects
Review businesses and spot opportunity signals quickly.
What to review in each business
Prospect review is where discovery becomes useful. You are deciding whether the business has a real website opportunity and a clear reason to contact them.
Look at the business category, city, website presence, contact paths and any visible website quality issues. The goal is not to inspect every detail. The goal is to identify whether the business is worth your next step.
Common opportunity indicators
Norn is most useful when you focus on signals that make outreach more credible.
- No website at all
- Outdated design that hurts trust
- Weak mobile experience
- Missing contact form or incomplete contact details
- SEO issues that reduce discoverability
How to decide what to save
Saving fewer, better prospects creates a stronger pipeline than keeping every search result.
Save businesses that match your niche, show visible opportunity and have enough context for a tailored pitch. Skip the businesses that already look healthy or fall outside the service you want to sell.
The cleaner this stage is, the more useful the opportunity ranking becomes later.